Mastering the Art of Advertising Photography

Mastering the Art of Advertising Photography Ever since the beginning of modern advertising, photography has become one of its most important tools. Not only do photographs tell visual stories, but they also stand out and capture attention. It is used as a tool that convinces others to be interested. We are now surrounded by photographs, from artistic to informative, from black and white to color - they have been influencing us as consumers to be very visual. The goal of advertising photography is to persuade others to purchase something by showcasing products, goods, or services in front of audiences, and then convincing them. For that, you do need special photographic skills and as well as an understanding of consumer psychology. This course is to master that photographic skill and art that lets you understand and capture what a consumer needs. Ever since the beginning of modern advertising, photography has become one of its most important tools. Not only do photographs tell visual stories, but they also stand out and capture attention. It is used as a tool that convinces others to be interested. We are now surrounded by photographs, from artistic to informative, from black and white to color - they have been influencing us as consumers to be very visual. The goal of advertising photography is to persuade others to purchase something by showcasing products, goods, or services in front of audiences, and then convincing them. For that, you do need special photographic skills and as well as an understanding of consumer psychology. This course is to master that photographic skill and art that lets you understand and capture what a consumer needs. https://www.lightandcomposition.com/university/mastering-the-art-of-advertising-photography/?feed_id=974191&_unique_id=63d9d97bc3fd7

Comments

Post a Comment

Popular posts from this blog

Master's in Photography

Image
Master's in Photography The aim of this one-year Master’s of Science in Photography program is to train professional photographers for the next level. It is for those who have already been in the field of photography for quite some time and would like to experience what studying a doctorate program might be, while at the same time allowing to gain a highly valuable master’s qualification. The program is designed to give opportunity to study based on individual interdisciplinary specialization. The aim of this one-year Master’s of Science in Photography program is to train professional photographers for the next level. It is for those who have already been in the field of photography for quite some time and would like to experience what studying a doctorate program might be, while at the same time allowing to gain a highly valuable master’s qualification. The program is designed to give opportunity to study based on individual interdisciplinary specialization. https://www.lightan
Read more

A Guide to Making Your Readers Read

Image
A Guide to Making Your Readers Read As writers, our goal is to set the tone for our readers, and it is the opening sentence, or the first paragraph or two that hook the readers. In theory, we call it a lede, which is the fine piece of writing that opens the door into the rest of your story. It is about how you make your readers read, introduce them to the subject and then establish the direction in a dramatic, comedic, or a serious manner. This guide is all about writing lede, how we can write it and make it a fine piece. As writers, our goal is to set the tone for our readers, and it is the opening sentence, or the first paragraph or two that hook the readers. In theory, we call it a lede, which is the fine piece of writing that opens the door into the rest of your story. It is about how you make your readers read, introduce them to the subject and then establish the direction in a dramatic, comedic, or a serious manner. This guide is all about writing lede, how we can write it and
Read more

A Photographer's Guide to Documentary Photography

Image
A Photographer's Guide to Documentary Photography With photography, we capture the essence of freedom with authenticity, by preserving the moment in inhuman time. We can traverse back in time and meet a World War I veteran or go on a spiritual journey to the most serene mosque. We may visit a refugee camp, where life suddenly stands still, or join a peaceful demonstration for Gaza to stop the sorrow and pain of her people. We may perhaps just overlook them and fly over the Detroit River, or enjoy the century-old Tower Bridge on the river Thames. We can simply take a journey through the corridor of passion that leads us to the Far East, Beijing then to Niseko, Japan, down to the land of Thousand Islands, then to the deserts of Africa, the mediaeval villages in Indian subcontinent or to the mountain of Himalayas. Despite the variety of locations, there is a common theme in photography, capturing a moment in time. With photography, we capture the essence of freedom with authenticity
Read more